Engaging Digital Marketing & Good Website Design –The Saviours for Brands
Since 2008, the British high street has seen a steady disappearance of several familiar retail faces; we’ve certainly noticed the disappearances up here in Leeds and in the rest of Yorkshire. To set...
View ArticleDigital Marketing Strategies Need to be S.M.A.R.T
A digital marketing strategy is the content plan that ensures any digital marketing efforts are tailored to your target audience, in order to maximise return on investment. While strategizing and...
View ArticleBrand Eat Brand: Survival of the Fittest
On Valentine’s Day no less, you may recall we wrote a piece on the trials and tribulations of the retailer Republic (which went into administration that week), from the perspective of our intern Carys,...
View ArticleMarketing Strategies: The Rules of Engagement
WHAT are digital marketing strategies? To answer that we must first make the distinction between ‘digital marketing’ and ‘digital marketing strategies’. So, digital marketing is the umbrella term for...
View ArticleDigital Marketing: The Rules of Engagement IN FULL
Overview (For those of you who already read our post: Digital Marketing Strategies Need to be S.M.A.R.T, you may want to skip straight to this section: Motto 1: No Amount of Research is Too Much...
View ArticleA Matter of Marketing: Republic in Administration?
The news world had a feeling this was going to happen yesterday but our design intern Carys has had the feeling for quite a bit longer: Republic, the Leeds-based fashion retailer went into...
View ArticleBusiness Development, Cupcakes and Our Mel
For those of you who are signed up to our newsletter you may already know that we recently appointed Mel Crewe as our new business development manager. Mel comes to us with an extensive range of work...
View ArticleTop 10 Weekly Digest News 18 October
EXTRA DETAILS ON GOOGLE HUMMINGBIRD In our last weekly newsletter we focused heavily on Google’s new algorithm, Hummingbird, and despite only a week having passed, some extra information has now been...
View Article5 Reasons to Hire a Digital Marketing Agency
It is a relatively well known situation in business today that despite the increasing saturation of internet enabled devices across the globe, growth of mobile connectivity and increased social media...
View ArticleEmail Marketing, Cloudspotting Examples
Email marketing is a cost–effective way of acquiring new customers and retaining existing ones. As such, it is an exceptionally important channel to have integrated into your marketing strategy and if...
View Article5 Reasons Marketers Need Basic Coding Skills
Having come across one or two articles recently, discussing the benefits for marketers of learning a little HTML and even some CSS coding languages, I decided that with a lot of help from our...
View ArticleOur January Newsletter
Welcome to 2014! A belated Happy New Year to everyone! As ever, the New Year ushers in new trends, new beginnings and new ideas. Here at Cloudspotting, 2014 is no exception. This year we’ll be building...
View ArticleOur February Newsletter
Which you can sign up for right here, if you would like to receive all out latest news and updates direct to your inbox. But for now, a big hello from the Cloudspotting team this February. We’re now...
View ArticleUpdated for 2014 Digital Marketing Strategy Guide
The post Updated for 2014 Digital Marketing Strategy Guide appeared first on Digital Marketing Agency Blog.
View ArticleOur Periodic Table of Marketing
Having recently getting pretty excited about the new round of “periodic tables” for marketing, digital media and search engine optimization that came out this year, we decided to have a bash at our...
View ArticleUpdate on the Social Media and Online Marketing Apprentice
Hello all, it’s Jo again here with my (now weekly) blog update. Now you will be able to hear from me every Monday with updates on what I have been doing and my experiences/learning so far! This post...
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